Cody Benson:

Innovation First International | RackSolutions

As a Marketing Coordinator within the eCommerce and Marketing team, I played an essential role in optimizing our company's eCommerce website and managing various marketing tasks. Working closely with our team of marketers, I developed and executed various strategies to drive traffic to our website, generate leads, and increase sales.

My primary focus was on website optimization and SEO, where I used my skills to conduct extensive keyword research, optimize product descriptions and images, and improve the overall site structure for a better user experience. Through data analysis and constant refinement, I was able to assist in improving the site's search engine rankings and increase traffic and sales.

In addition to my website optimization and SEO responsibilities, I assisted our Marketing Manager with various projects. One of the most significant projects I worked on was the migration of our website from Magento 1.9 to Magento 2. This project involved significant coordination between our web development team and the marketing team. I was responsible for ensuring that the site's design and user experience were not compromised during the migration process.

Innovation First International | RackSolutions

As an eCommerce Coordinator, I played an important role in managing our company's ecommerce presence. I was responsible for updating and optimizing our ecommerce website to improve the user experience and increase sales. I worked closely with our web development team to ensure that the site was running smoothly and that any technical issues were addressed promptly.

In addition to managing our ecommerce website, I also oversaw our company's Amazon account. Through strategic optimization of our product pages, I was able to achieve significant sales growth. I conducted research and analyzed data to identify areas for improvement and worked with the rest of the marketing team to implement effective strategies.

I used Excel to run financial and marketing metric reports, providing insights into the performance of our ecommerce business. By analyzing this data, I was able to make informed recommendations to our leadership team and identify opportunities for growth.

Innovation First International | RackSolutions

As a Senior eCommerce Coordinator at RackSolutions, I oversee a broad range of responsibilities that directly support multichannel growth and operational efficiency. A core part of my role involves managing and optimizing our eCommerce website using Magento to enhance user experience, streamline navigation, and drive sales performance. I regularly implement strategic updates based on customer behavior, product demand, and SEO insights to improve site conversion.

In addition to our DTC website, I lead marketplace operations across Amazon, Newegg, and Walmart, where I analyze sales data, monitor platform metrics, and coordinate with the marketing team to implement listing optimizations, promotional strategies, and content enhancements tailored to each channel.

I also manage international intercompany stocking orders, ensuring accurate and timely replenishment across our UK, EU, CA, and AU offices. This responsibility requires tight coordination with logistics teams and an understanding of global supply chain processes, inventory planning, and region-specific pricing structures.

My analytical skills are applied daily through Excel-based financial and marketing reporting, which I use to uncover insights, track campaign performance, and support executive-level planning. These reports contribute to strategic decisions across departments by identifying growth opportunities and operational bottlenecks.

Beyond core eCommerce functions, I support Zendesk customer service efforts to resolve inquiries quickly and efficiently in collaboration with sales. I’ve also worked alongside our engineering team on product testing initiatives, including thermal performance validation, demonstrating my cross-functional versatility.

Altogether, my role requires advanced coordination, problem-solving, and data fluency. I remain focused on optimizing every part of our eCommerce ecosystem to improve revenue, efficiency, and customer experience across multiple channels and regions.