Marketing Experiments
Explore a collection of projects where I put theories into practice, testing concepts learned throughout my academic and professional career. Through ScatterBranch Digital Marketing and Cody Benson Photography, I’ve created a personal sandbox to experiment with innovative strategies in ecommerce, SEO, merchandising, and digital marketing. Dive into these projects to see how I’ve applied my skills to achieve real-world results and gain insights into my approach to tackling challenges.
ScatterBranch Digital Marketing
At ScatterBranch Digital Marketing, I believe every service-driven entrepreneur deserves the spotlight. Inspired by a forgotten Texas township just outside Commerce, the ScatterBranch name reflects resilience and the many paths businesses take as they grow. The primary goal of ScatterBranch Digital Marketing is to help small and mid-sized businesses expand their online presence and achieve lasting success. That means providing the visibility, recognition, and platform you need to grow and make a meaningful impact that drives long-term growth.
Cody Benson Photography
Cody Benson Photography was a venture I embarked on during my bachelor's degree to enhance my creative skills as a marketer and gain practical experience in web design. Specializing in wedding and product photography, I leveraged the Adobe Suite to produce high-quality, professional imagery that resonated with clients.
This business not only honed my artistic abilities but also provided a hands-on introduction to creating and managing a professional online presence. Through Cody Benson Photography, I developed a keen understanding of visual storytelling and the importance of an appealing, user-friendly website in attracting and retaining clients.